Nov. 3, 2025
From Hustler to CEO: Transform Your Journey
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Summary
In this conversation, Anthony Porter discusses the challenges of the hustle mentality in entrepreneurship, emphasizing that working harder does not necessarily lead to financial freedom. He shares insights on the importance of mentorship, effective time management, and the need to break free from the paycheck-to-paycheck cycle to achieve true success.
Takeaways
I wouldn't be doing this podcast today if I didn't put in those 14 hour days.
Solo panouas never graduate from being a hustler.
They're still living paycheck to paycheck.
You cannot hustle your way to freedom.
Working harder does not equate to financial success.
The answer is not hustling harder, but working smarter.
Mentorship is crucial for growth and learning.
Time management is key to scaling your efforts.
You need to break free from trading time for money.
True success requires a shift in mindset and strategy.
Chapters
00:00 The Hustle Paradox: Understanding the Struggle
01:02 Designing Your Business: The CEO Approach
WEBVTT
00:00.031 --> 00:02.035
[SPEAKER_02]: Ritot, Ritot, Ritot, Ritot, Ritot, Ritot, what's going on?
00:02.055 --> 00:03.096
[SPEAKER_02]: What's Ritot?
00:03.297 --> 00:05.881
[SPEAKER_02]: Why is it that you can work 12 hours a day?
00:06.222 --> 00:08.326
[SPEAKER_02]: Or should I say why is it that you can work 12 hours a day?
00:08.526 --> 00:09.848
[SPEAKER_02]: Post content every single day.
00:10.189 --> 00:11.672
[SPEAKER_02]: Take every sales call.
00:11.692 --> 00:12.894
[SPEAKER_02]: It comes your way.
00:13.234 --> 00:14.737
[SPEAKER_02]: And still feel like you're running in place.
00:15.118 --> 00:15.739
[SPEAKER_02]: Why is it?
00:15.759 --> 00:17.001
[SPEAKER_02]: That's the burning question.
00:17.342 --> 00:19.024
[SPEAKER_02]: Like your hustling harder than ever.
00:19.365 --> 00:21.028
[SPEAKER_02]: But the needle is still stuck.
00:21.048 --> 00:21.549
[SPEAKER_02]: Not moving.
00:21.709 --> 00:22.731
[SPEAKER_02]: Here's what nobody's telling you.
00:23.993 --> 00:26.776
[SPEAKER_02]: And the only way we can do this is we've got to be real about it.
00:27.097 --> 00:36.969
[SPEAKER_02]: So you know why it's telling you that the thing that you get or the thing that get you where you are right now is the exact thing keeping you stuck in quicksand stuck in the mood.
00:36.989 --> 00:37.810
[SPEAKER_02]: So you're not lazy.
00:37.990 --> 00:39.311
[SPEAKER_02]: You're not lacking the hustle.
00:39.331 --> 00:44.077
[SPEAKER_02]: You're trapped in what I call the hustle versus CEO per knocked.
00:44.558 --> 00:47.301
[SPEAKER_02]: And today we go and get you a patterner.
00:47.281 --> 00:49.483
[SPEAKER_02]: We're gonna break that wildest trap that's caused to you.
00:49.804 --> 00:52.767
[SPEAKER_02]: Time, money, and your freak is sanity.
00:52.787 --> 00:54.008
[SPEAKER_02]: Because I know you lose your mind.
00:54.208 --> 00:55.309
[SPEAKER_02]: I know you lose your mind.
00:55.409 --> 00:56.050
[SPEAKER_02]: So stick with me.
00:56.410 --> 00:57.091
[SPEAKER_02]: See this one right here?
00:58.212 --> 00:59.293
[SPEAKER_02]: You know any other time I hollow?
00:59.594 --> 01:00.575
[SPEAKER_02]: Let's get started.
01:00.595 --> 01:01.436
[SPEAKER_02]: This go hit different.
01:01.756 --> 01:02.797
[SPEAKER_02]: So buckle up, man.
01:03.177 --> 01:04.198
[SPEAKER_02]: Let's knock this one out.
01:04.799 --> 01:05.980
[SPEAKER_00]: Hey, solopreneurs.
01:06.541 --> 01:10.064
[SPEAKER_00]: Are you ready to turn your one-person business into a thriving empire?
01:11.025 --> 01:15.550
[SPEAKER_00]: Welcome to the solopreneur Chronicles podcast with Anthony Porter.
01:15.952 --> 01:26.682
[SPEAKER_00]: Each week, we're bringing new practical tips, real-life stories, and step-by-step frameworks to grow your income, build your brand, and find balance in your business.
01:27.843 --> 01:31.107
[SPEAKER_00]: New episodes drop every Monday at 6am.
01:31.687 --> 01:34.310
[SPEAKER_00]: The perfect way to start your week strong.
01:35.631 --> 01:42.938
[SPEAKER_00]: If you love what you hear, make sure to subscribe, share the podcast with your network, and leave us a review.
01:43.340 --> 01:46.836
[SPEAKER_00]: Your support helps us reach more solopreneurs just like you.
01:46.856 --> 01:48.825
[SPEAKER_00]: Let's grow together.
01:49.428 --> 01:51.156
[SPEAKER_00]: I'll see you on the next episode.
02:01.683 --> 02:02.184
[SPEAKER_02]: Hey, what's good?
02:02.244 --> 02:03.025
[SPEAKER_02]: What's going on?
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[SPEAKER_02]: Everybody, welcome back to the solar panoramic podcast.
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[SPEAKER_02]: The podcast, where we, we talk real game for solar panors, so business owners, content creators and coaches consulted as well.
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[SPEAKER_02]: Any one building something from the ground up with no safety net.
02:18.533 --> 02:19.695
[SPEAKER_02]: This is, this is for you.
02:20.116 --> 02:21.519
[SPEAKER_02]: This is exactly who this is for.
02:21.579 --> 02:22.240
[SPEAKER_02]: This is for you.
02:22.220 --> 02:23.862
[SPEAKER_02]: I'm your host, Mr. Anthony Porter.
02:23.882 --> 02:28.027
[SPEAKER_02]: And if this is your first time tuning in, I'd like to welcome you to the family.
02:28.127 --> 02:30.890
[SPEAKER_02]: We are that just that we are a family.
02:30.910 --> 02:35.316
[SPEAKER_02]: So make sure you hit the subscribe button because we drop new episodes every single Monday.
02:35.336 --> 02:45.288
[SPEAKER_02]: 6 a.m. for your drive to work, your weekly dose of knowledge to help you, kick that nine to five, kick the inconsistent income.
02:45.628 --> 02:49.813
[SPEAKER_02]: In a build that lifestyle that you could take back your time, your freedom, and your money.
02:49.793 --> 02:50.774
[SPEAKER_02]: You want to be able to spit it out.
02:50.794 --> 02:51.536
[SPEAKER_02]: You want to be able to grow.
02:51.556 --> 02:55.441
[SPEAKER_02]: You want to be able to do the things that you can do with your family as much as you came.
02:55.802 --> 02:57.444
[SPEAKER_02]: Now look, today's episode is wine.
02:57.785 --> 03:01.891
[SPEAKER_02]: I've been wanting to record for a minute because see, I see the pattern everywhere.
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[SPEAKER_02]: I see it in my DMs.
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[SPEAKER_02]: I see it in my clients.
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[SPEAKER_02]: Heck, I lived it myself for so many years.
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[SPEAKER_02]: Getting started.
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[SPEAKER_02]: Now, you've probably been this person, so I'm going to ask you again, have you ever felt like you're the hottest worker person in your circle?
03:18.192 --> 03:19.093
[SPEAKER_02]: Everybody's got a circle.
03:19.113 --> 03:21.195
[SPEAKER_02]: If you don't have a circle, then you ain't got no friends.
03:21.215 --> 03:22.556
[SPEAKER_02]: But everybody's got a circle.
03:22.577 --> 03:26.040
[SPEAKER_02]: So I'm asking you, have you ever felt like you the hottest worker person in your circle?
03:26.060 --> 03:28.223
[SPEAKER_02]: But you get the least amount to show for it.
03:28.383 --> 03:34.790
[SPEAKER_02]: You're creating content, you're networking, you're taking courses, reading books, you're doing all the things that you supposed to do right.
03:35.131 --> 03:38.194
[SPEAKER_02]: But your bank account is still sitting on your right
03:38.174 --> 03:40.197
[SPEAKER_02]: You can holly your bank account, you can blow stuff.
03:40.217 --> 03:41.338
[SPEAKER_02]: It does come up out of there.
03:41.358 --> 03:45.244
[SPEAKER_02]: See, that's because most solar panels are stuck playing a game that they can't win.
03:45.384 --> 03:49.069
[SPEAKER_02]: See, they're operating like a hustler when they need to be thinking like a sea.
03:49.550 --> 03:55.418
[SPEAKER_02]: I say that again, most solar panels are operating like a hustler when they need to be thinking like a CEO.
03:55.758 --> 04:06.713
[SPEAKER_02]: And the crazy part is, most people don't even realize they're stuck into a burnout comes in and they just give the hell up.
04:06.693 --> 04:08.937
[SPEAKER_02]: Burn out hits, and I ain't doing this no more.
04:08.957 --> 04:09.598
[SPEAKER_02]: That's how they feel.
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[SPEAKER_02]: But not you, because the day we go take a deep swing and we're going to have deep.
04:14.307 --> 04:19.055
[SPEAKER_02]: We're going in on it by hustler, while hustling alone will never scale.
04:19.195 --> 04:21.900
[SPEAKER_02]: We got to get you to that mindset shift that.
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[SPEAKER_02]: changes every single thing and how the next level CEO system can help you break through.
04:27.749 --> 04:32.877
[SPEAKER_02]: And I mean, break through that ceiling once you get to that point once and for all.
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[SPEAKER_02]: So let's get to it.
04:33.598 --> 04:36.662
[SPEAKER_02]: All right, now before we keep going, I need you to do me a favor.
04:36.682 --> 04:38.505
[SPEAKER_02]: Listen, subscribe.
04:38.755 --> 04:40.917
[SPEAKER_02]: Subscribe to the podcast, leave us a review.
04:41.237 --> 04:44.000
[SPEAKER_02]: Check us out on YouTube, subscribe to the YouTube channel.
04:44.020 --> 04:45.201
[SPEAKER_02]: Leave us a comment.
04:45.221 --> 04:51.647
[SPEAKER_02]: This engagement helps it reach other solar panels, course creators, coaches, consultants, small business owners.
04:51.667 --> 04:55.590
[SPEAKER_02]: Cause he everybody starts out as a solar panel because they get the idea.
04:55.971 --> 05:00.875
[SPEAKER_02]: So we want you to be able to open up the floodgate so everybody can get in on this, okay?
05:01.235 --> 05:03.357
[SPEAKER_02]: So let's talk, let's talk the hustler traps.
05:03.377 --> 05:05.579
[SPEAKER_02]: This is point number one, the hustler trap.
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[SPEAKER_02]: What got you here won't get you there.
05:08.742 --> 05:26.160
[SPEAKER_02]: What get you here when I get you there so this is the first time we got to discuss when you start out as a soul pin or you hustling I you hustle everything you get to grandma and you get to you get to Outwork everybody that's the mentality that you have so you went every single hat every head thing that needs to be warned you are weren't
05:26.140 --> 05:45.955
[SPEAKER_02]: you to marketing you to sales person you are the content creator you to bookkeeper you to customer service rep you are your business okay now if you get money to spend and you go out and hard team listen that's fine but if you ain't got nothing out there to begin with how you go hard team now honestly that's what it takes at the beginning you got to be the person the handles everything see
05:45.935 --> 05:55.648
[SPEAKER_02]: I always say this and in some of my people who always have been rocket-women, I tell them out of time, nobody can tell you how to run your business until you know how to run your business.
05:55.768 --> 06:01.095
[SPEAKER_02]: And so I'm not going to sit here and tell you that you don't need hustle because you absolutely do.
06:01.435 --> 06:02.196
[SPEAKER_02]: That's the part of it.
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[SPEAKER_02]: You got to be vigilant.
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[SPEAKER_02]: You got to be everywhere.
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[SPEAKER_02]: You got to market yourself.
06:06.121 --> 06:08.485
[SPEAKER_02]: See, I wouldn't be doing this podcast today.
06:08.845 --> 06:10.407
[SPEAKER_02]: I would be here today.
06:10.387 --> 06:25.628
[SPEAKER_02]: If I didn't put in those 14-hour days, putting the content together, getting social media together, chopping it up with this person, chopping it up with that person, reaching out to mentor, setting in different podcasts, studying different hosts, learning how to speak, learn how to articulate, learning how.
06:26.772 --> 06:29.474
[SPEAKER_02]: to be a CEO, but here's the problem.
06:29.494 --> 06:31.576
[SPEAKER_02]: Also, Lopanua is an ever graduate from being a hustler.
06:31.757 --> 06:32.657
[SPEAKER_02]: They just don't.
06:32.677 --> 06:33.318
[SPEAKER_02]: They stay stuck.
06:33.658 --> 06:35.200
[SPEAKER_02]: If the weeds is up here, they stay stuck.
06:35.500 --> 06:38.122
[SPEAKER_02]: Branding on $500 clients, that's no way to go.
06:38.683 --> 06:42.727
[SPEAKER_02]: Trading time for money, leaving a paycheck to pay check, living paycheck to pay check.
06:42.747 --> 06:48.152
[SPEAKER_02]: Even though the entrepreneurs are still living paycheck to pay check, they're working harder than ever.
06:49.373 --> 06:51.895
[SPEAKER_02]: And a nine to five, but they still broke.
06:51.915 --> 06:54.197
[SPEAKER_02]: Or should I say, they're working harder than ever,
06:55.342 --> 06:57.193
[SPEAKER_02]: before at their nine to five.
06:58.119 --> 06:59.749
[SPEAKER_02]: And they steal broke, exhausted.
07:00.623 --> 07:05.188
[SPEAKER_02]: In one bad month away from a panic attack, and they think the answer is hustling harder.
07:05.548 --> 07:07.390
[SPEAKER_02]: Post more work longer.
07:07.731 --> 07:09.633
[SPEAKER_02]: Say yes to everything, no.
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[SPEAKER_02]: You can't hustle your way through to freedom.
07:12.396 --> 07:13.317
[SPEAKER_02]: You really can't.
07:13.337 --> 07:15.799
[SPEAKER_02]: You can hustle your way to burnout.
07:16.180 --> 07:21.305
[SPEAKER_02]: You can hustle your way to resentment, but you cannot repeat.
07:21.666 --> 07:24.088
[SPEAKER_02]: You cannot hustle your way to scale.
07:24.268 --> 07:25.770
[SPEAKER_02]: Now a few years ago,
07:25.818 --> 07:26.960
[SPEAKER_02]: I was grinding heavy.
07:26.980 --> 07:27.841
[SPEAKER_02]: I had a coach of business.
07:27.942 --> 07:29.184
[SPEAKER_02]: I was podcasting.
07:29.204 --> 07:33.731
[SPEAKER_02]: I was doing one of one class running webinars, creating content on three different platforms.
07:34.092 --> 07:36.837
[SPEAKER_02]: Responded to DMs at 11 p.m., I was busy.
07:37.177 --> 07:39.040
[SPEAKER_02]: When the time was man, I don't sleep.
07:39.140 --> 07:40.823
[SPEAKER_02]: I didn't sleep, but I didn't see a profit.
07:40.923 --> 07:41.785
[SPEAKER_02]: So I wasn't profitable.
07:41.965 --> 07:42.967
[SPEAKER_02]: I was making money, sure.
07:43.347 --> 07:45.992
[SPEAKER_02]: But it wasn't the money that I expected to make.
07:46.353 --> 07:46.974
[SPEAKER_02]: I was still working.
07:47.074 --> 07:48.757
[SPEAKER_02]: I was working longer.
07:49.017 --> 07:50.239
[SPEAKER_02]: I was
07:50.219 --> 07:51.020
[SPEAKER_02]: a job.
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[SPEAKER_02]: So can you imagine working eight hours in the company and putting in another five or six, seven days a week, maybe another eight, sleep for two hours in the right back at it again?
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[SPEAKER_02]: That was what was going on.
08:02.178 --> 08:05.263
[SPEAKER_02]: And when I looked at my calendar, I realized something terrifying.
08:05.603 --> 08:09.069
[SPEAKER_02]: I couldn't take a week off without my income dropping the zero.
08:09.089 --> 08:09.970
[SPEAKER_02]: That's when it hit me.
08:10.311 --> 08:11.333
[SPEAKER_02]: I was running a business.
08:11.693 --> 08:12.715
[SPEAKER_02]: No, I was it.
08:13.075 --> 08:14.758
[SPEAKER_02]: I was never running a business.
08:14.738 --> 08:17.488
[SPEAKER_02]: I had a glorified job that I created for myself.
08:17.508 --> 08:19.254
[SPEAKER_02]: I was hustling, I wasn't to see.
08:19.294 --> 08:20.599
[SPEAKER_02]: And that's the trap.
08:20.800 --> 08:23.770
[SPEAKER_02]: The hustler, man, I said, see growing up as I'll I knew.
08:24.188 --> 08:25.750
[SPEAKER_02]: The hussard you're with on football for you.
08:26.230 --> 08:29.654
[SPEAKER_02]: Basketball courts, the baseball diamond, the tennis courts, the track.
08:29.674 --> 08:32.097
[SPEAKER_02]: Well, you hussered in the streets, but we ought to know what it gets you right.
08:32.177 --> 08:35.060
[SPEAKER_02]: See, most people are afraid to tell you their past lives down me.
08:35.400 --> 08:36.522
[SPEAKER_02]: I can't be afraid to tell y'all.
08:36.842 --> 08:37.342
[SPEAKER_02]: It's a hustle.
08:37.683 --> 08:38.384
[SPEAKER_02]: I ran with a crew.
08:38.724 --> 08:39.385
[SPEAKER_02]: We did things.
08:39.645 --> 08:41.047
[SPEAKER_02]: We did none of us are proud of.
08:41.267 --> 08:44.771
[SPEAKER_02]: But see, I had to figure it out after so long to see your mindset.
08:44.911 --> 08:46.973
[SPEAKER_02]: I had to figure out if I build that system.
08:46.953 --> 09:13.095
[SPEAKER_02]: I'm going to win, walk the way for that game, get into this game, see the hustle trades time for money, the CEO bills assets to generate income without them, see a hustler is in the business, the CEO works own the business, you get the picture, you feel me, that's what you want to do, you don't want to be in your business 247, you want your business to work, you want to be able to work on your business one to two hours a week in the end,
09:14.847 --> 09:16.991
[SPEAKER_02]: you gotta understand as the hustle a trap.
09:17.332 --> 09:18.514
[SPEAKER_02]: So now we gotta talk about this.
09:18.855 --> 09:21.981
[SPEAKER_02]: We gotta talk about the CEO shift from doing to design.
09:22.181 --> 09:22.882
[SPEAKER_02]: So what's the shift?
09:23.143 --> 09:26.289
[SPEAKER_02]: It starts with, excuse me, your job is not to do it.
09:26.810 --> 09:30.637
[SPEAKER_02]: Every single thing, your job is to design every single thing.
09:30.898 --> 09:32.861
[SPEAKER_02]: I'm gonna say that for the people in the back.
09:33.202 --> 09:35.266
[SPEAKER_02]: Your job is not to do every single thing.
09:35.286 --> 09:36.889
[SPEAKER_02]: It's to design every,
09:36.869 --> 09:38.191
[SPEAKER_02]: single thing.
09:38.512 --> 09:47.709
[SPEAKER_02]: That means you're not just creating content, you're designing the content system, their works, whether you post today or not, period.
09:47.729 --> 09:51.476
[SPEAKER_02]: You're not just hoping, I mean, hopping on sales cost, excuse me.
09:51.596 --> 09:53.680
[SPEAKER_02]: You're not hopping just hopping on the sales cost.
09:53.660 --> 10:00.489
[SPEAKER_02]: your designing sales process that pre-qualifying leads and closes deals with or without you.
10:00.709 --> 10:02.592
[SPEAKER_02]: So you're not just showing up every day.
10:02.952 --> 10:08.319
[SPEAKER_02]: Your designing a business, a generous revenue, attracts clients and deals authority on autopilot.
10:08.339 --> 10:12.124
[SPEAKER_02]: Now, I know what you think it sounds great, but I'm a solo penura.
10:12.284 --> 10:13.626
[SPEAKER_02]: I'm still a solo penura.
10:13.876 --> 10:15.658
[SPEAKER_02]: I don't have a team, I don't have a budget.
10:16.099 --> 10:17.621
[SPEAKER_02]: I can't just design a system.
10:17.821 --> 10:19.123
[SPEAKER_02]: That was stop process that I had.
10:19.303 --> 10:21.046
[SPEAKER_02]: But I heard you, but here's the truth.
10:21.386 --> 10:23.269
[SPEAKER_02]: Here's the God forsaken truth.
10:23.289 --> 10:25.772
[SPEAKER_02]: You don't need a big team to think like a CEO.
10:26.112 --> 10:29.917
[SPEAKER_02]: You just need to stop acting like an employee in your own business.
10:30.158 --> 10:32.801
[SPEAKER_02]: See one of my clients, I should cool this a friend.
10:33.082 --> 10:37.588
[SPEAKER_02]: I met Tosh at a marketing event two Derby's ago.
10:37.988 --> 10:39.310
[SPEAKER_02]: Then when people come and tell you,
10:40.522 --> 10:46.369
[SPEAKER_02]: for my city, Louisville, we have the fastest two minutes in eight and March.
10:46.529 --> 10:47.591
[SPEAKER_02]: I mean, excuse me, it may.
10:47.911 --> 10:49.573
[SPEAKER_02]: We had the fastest two minutes in May.
10:49.593 --> 10:52.797
[SPEAKER_02]: Now, Tasha came and tell her her husband had dinner.
10:53.157 --> 10:54.119
[SPEAKER_02]: We chopped it up.
10:54.599 --> 10:58.104
[SPEAKER_02]: She came in, making it about 3K a month as a business coach.
10:58.124 --> 10:59.685
[SPEAKER_02]: She was working her tail off.
10:59.706 --> 11:01.828
[SPEAKER_02]: Husband was complaining and he'd have time to see.
11:01.908 --> 11:03.390
[SPEAKER_02]: I mean, like we sit down.
11:03.370 --> 11:04.692
[SPEAKER_02]: I just wanted to get to know him.
11:04.712 --> 11:06.875
[SPEAKER_02]: See, I met him through a mutual frame.
11:07.376 --> 11:10.200
[SPEAKER_02]: Shout out to Jay, not Jay Z, but my homeboy.
11:10.360 --> 11:15.348
[SPEAKER_02]: And he was like, man, she's, she's, you know, because I asked him I'm like, she went to the rest of my son.
11:15.368 --> 11:17.070
[SPEAKER_02]: So it's going on, man, you know, how you doing?
11:17.090 --> 11:18.913
[SPEAKER_02]: So he's he's spilling the tea to me.
11:18.933 --> 11:20.595
[SPEAKER_02]: He's like, man, she's running free challenges.
11:20.796 --> 11:22.438
[SPEAKER_02]: She's always on a phone and a deal.
11:22.458 --> 11:25.462
[SPEAKER_02]: It's basically she's giving away her expertise for free.
11:25.502 --> 11:27.285
[SPEAKER_02]: But someone will eventually pay her.
11:27.265 --> 11:29.027
[SPEAKER_02]: She was stuck at 3K a month.
11:29.047 --> 11:30.649
[SPEAKER_02]: Same revenue, same stress, same grind.
11:30.869 --> 11:32.811
[SPEAKER_02]: So when she came back, I asked one question.
11:32.831 --> 11:35.554
[SPEAKER_02]: I said, what is stopping you from doing one certain thing?
11:35.874 --> 11:36.495
[SPEAKER_02]: She said, what is that?
11:36.835 --> 11:40.720
[SPEAKER_02]: I said, what if you stop trying to do more and start designing better?
11:40.880 --> 11:42.481
[SPEAKER_02]: She kind of looked at them and said, what's that mean?
11:42.501 --> 11:45.525
[SPEAKER_02]: So we took a look at the business and realized she had no system.
11:45.545 --> 11:46.306
[SPEAKER_02]: No email list.
11:46.666 --> 11:48.328
[SPEAKER_02]: No automated funnel.
11:48.348 --> 11:49.909
[SPEAKER_02]: No clear alpha ladder.
11:49.930 --> 11:50.690
[SPEAKER_02]: She was winging it.
11:50.911 --> 11:52.813
[SPEAKER_02]: Every, you know, every single day hoping.
11:53.013 --> 11:53.754
[SPEAKER_02]: So up there was state.
11:53.934 --> 11:55.956
[SPEAKER_02]: So here's what we did.
11:55.936 --> 11:58.500
[SPEAKER_02]: Get your piece of paper.
11:58.860 --> 12:01.003
[SPEAKER_02]: You're going to be a co-business owner.
12:01.324 --> 12:02.625
[SPEAKER_02]: You're going to make a stick to the script.
12:02.966 --> 12:07.633
[SPEAKER_02]: And I said, I told Tasha said, when he starts his business, it's going to be the reverse.
12:08.053 --> 12:09.475
[SPEAKER_02]: You're going to do the exact same thing.
12:09.755 --> 12:11.638
[SPEAKER_02]: I said, so both of you, I need to write this damn book.
12:11.838 --> 12:12.760
[SPEAKER_02]: Too write it down first.
12:12.780 --> 12:14.202
[SPEAKER_02]: I said, we need to be able to leave maybe.
12:14.302 --> 12:17.927
[SPEAKER_02]: A free resource that attracts her lead or tracks her idea.
12:17.907 --> 12:20.950
[SPEAKER_02]: client and get them on email list.
12:20.970 --> 12:22.572
[SPEAKER_02]: I need to create a signature offer.
12:22.592 --> 12:23.193
[SPEAKER_02]: That's number two.
12:23.553 --> 12:29.200
[SPEAKER_02]: One clear program that she could say over and over without reinvest reinvending the wheel.
12:29.560 --> 12:31.903
[SPEAKER_02]: And then number three, we need to automate the sales process.
12:31.943 --> 12:37.529
[SPEAKER_02]: So people can learn about her, great value, and buy from her, even.
12:37.909 --> 12:40.012
[SPEAKER_02]: Well, y'all just had dinner kicking it like today.
12:40.032 --> 12:41.333
[SPEAKER_02]: That could be bad for me right now.
12:41.313 --> 12:44.101
[SPEAKER_02]: So as we looked at that, we got to dip it in dabs and into it.
12:44.121 --> 12:45.043
[SPEAKER_02]: Not told us to listen to her.
12:45.384 --> 12:48.974
[SPEAKER_02]: Those three are your first major steps.
12:49.215 --> 12:51.120
[SPEAKER_02]: So we walked through how to do everything.
12:51.300 --> 12:52.604
[SPEAKER_02]: Now imagine, made a first.
12:52.684 --> 12:54.509
[SPEAKER_02]: First weekend and made as when this happens, right?
12:54.870 --> 12:56.976
[SPEAKER_02]: So, may, June, July.
12:56.956 --> 13:04.483
[SPEAKER_02]: August, the third, or should I say it was like the second weekend in August with the 90 days she went from 3K to 12K.
13:04.803 --> 13:08.427
[SPEAKER_02]: Same amount of hours, same effort, but totally different results.
13:08.627 --> 13:13.832
[SPEAKER_02]: So that's been hit me up, you know, jumped on the text because they was friends of my friend.
13:14.432 --> 13:15.613
[SPEAKER_02]: I gave them the personal.
13:15.814 --> 13:18.356
[SPEAKER_02]: He's like, bro, I was like, yeah, he said, it won't.
13:18.736 --> 13:19.677
[SPEAKER_02]: I said, I did it.
13:20.037 --> 13:21.259
[SPEAKER_02]: Yeah, I said, okay, cool.
13:21.619 --> 13:22.400
[SPEAKER_02]: I said so much you're doing.
13:22.760 --> 13:23.841
[SPEAKER_02]: He said, but we're chilling.
13:23.905 --> 13:25.046
[SPEAKER_02]: So what you mean you chilling?
13:25.066 --> 13:27.509
[SPEAKER_02]: He said, man, Friday night, Greg went out to dinner.
13:27.849 --> 13:29.231
[SPEAKER_02]: I said, you mean you're not working?
13:29.251 --> 13:30.272
[SPEAKER_02]: And we're going back and forth on text.
13:30.332 --> 13:35.738
[SPEAKER_02]: I'm laughing because me and Jay was sitting in the meeting to see my buddy Jay runs a radio station.
13:35.978 --> 13:36.619
[SPEAKER_02]: All our radio.
13:36.959 --> 13:39.242
[SPEAKER_02]: So me and Jim sitting in the meeting, we talked about the same thing.
13:39.442 --> 13:42.866
[SPEAKER_02]: His friend, his, his, his old lady, and Tasha, a good friend.
13:43.066 --> 13:46.470
[SPEAKER_02]: And the see it I recall, his lady, they told her.
13:46.450 --> 13:49.974
[SPEAKER_02]: And he was like, bro, you better get this text message, it's gonna be funny.
13:49.994 --> 13:50.815
[SPEAKER_02]: So we're laughing.
13:51.156 --> 13:52.077
[SPEAKER_02]: They're super excited.
13:52.437 --> 13:56.262
[SPEAKER_02]: I felt super vindicated because I didn't let nobody down.
13:56.643 --> 13:59.346
[SPEAKER_02]: Gave them the value, gave them the keys to the Ferrari.
13:59.366 --> 14:02.730
[SPEAKER_02]: And they took the Ferrari on a test drive and came back with a Bugatti.
14:02.950 --> 14:05.754
[SPEAKER_02]: Now I know it sounds like a Bugatti is so much more expensive.
14:05.774 --> 14:09.418
[SPEAKER_02]: But the mindset was, they was driving a Pinto.
14:09.739 --> 14:11.641
[SPEAKER_02]: I offered them the keys to the Ferrari.
14:11.982 --> 14:16.407
[SPEAKER_02]: They took the implemented everything and came back with that Bugatti.
14:16.387 --> 14:21.053
[SPEAKER_02]: Once that happened, I said, he stopped hustling, didn't start to think I like to see you.
14:21.253 --> 14:23.616
[SPEAKER_02]: He said, man, my business is great jump now.
14:23.776 --> 14:29.263
[SPEAKER_02]: I said, well, okay, I keep the same format and maybe her 12k, get to 24, your first 12 will come through.
14:29.603 --> 14:34.029
[SPEAKER_02]: And so now, yeah, 36k, can you imagine by this time, make sure you have to probably be at 100k.
14:34.409 --> 14:44.301
[SPEAKER_02]: Granny, but still, able to maneuver, take her things, buy for real cars, like, you know, like, they super, they super economy type people.
14:44.281 --> 14:48.651
[SPEAKER_02]: I used the analogy of Ferrari and Bugatti, but they would just purchase probably Lexus.
14:48.812 --> 14:57.331
[SPEAKER_02]: They, they, they, they, they, they some budget, they some budget saving people, but that's what they had to be, but they was still hustling like a hustler.
14:57.351 --> 15:02.323
[SPEAKER_02]: It's that a hustling out of the way and working like a CEO, thinking like a CEO.
15:02.303 --> 15:02.624
[SPEAKER_02]: Okay.
15:03.005 --> 15:07.916
[SPEAKER_02]: So as we as as that became the focal point, the system comes in the play.
15:08.257 --> 15:09.961
[SPEAKER_02]: And it's the next level CEO system.
15:10.322 --> 15:12.447
[SPEAKER_02]: What it is and why does it work?
15:12.467 --> 15:17.900
[SPEAKER_02]: So I know you you probably wonder the sales dope, but how do it actually make the shift?
15:18.101 --> 15:19.063
[SPEAKER_02]: That was a great question.
15:19.043 --> 15:22.748
[SPEAKER_02]: This is what the next level of CEO system comes in the play, all right.
15:23.088 --> 15:31.038
[SPEAKER_02]: See the one thing you have to understand is, first off, the knowledge is power, but the without action is just that, just a powerful knowledge.
15:31.058 --> 15:32.960
[SPEAKER_02]: But this is the exact same framework.
15:32.980 --> 15:39.448
[SPEAKER_02]: They're most ago made to corporations have been used for years, but nobody ever dug into.
15:39.428 --> 15:41.490
[SPEAKER_02]: how the framework works.
15:41.511 --> 15:43.092
[SPEAKER_02]: So this is the exact framework.
15:43.132 --> 15:44.574
[SPEAKER_02]: This is the exact same framework.
15:44.814 --> 15:54.066
[SPEAKER_02]: I used to go from grind to 60 hours a week, build in my business, that run a smoother now, generates consistent income, and gives me my time back.
15:54.426 --> 16:00.413
[SPEAKER_02]: And it's the same system I teach to every client that I've come across inside of the programs.
16:00.433 --> 16:01.054
[SPEAKER_02]: My program.
16:01.174 --> 16:02.015
[SPEAKER_02]: Now here's a breakdown.
16:02.336 --> 16:03.597
[SPEAKER_02]: Five cool pills.
16:03.577 --> 16:07.124
[SPEAKER_02]: All right, pillar number one is the CEO positioning.
16:07.144 --> 16:12.113
[SPEAKER_02]: You can't be able to business if nobody knows what you do or who you serve.
16:12.133 --> 16:14.557
[SPEAKER_02]: Most entrepreneurs are just too general.
16:14.577 --> 16:19.847
[SPEAKER_02]: See me, I help solophanools, coaches, content creators, small business owners.
16:19.827 --> 16:21.710
[SPEAKER_02]: Now notice sounds brawl.
16:21.730 --> 16:25.455
[SPEAKER_02]: Go from a physicist to a six to seven figure lifestyle of their choosing.
16:25.535 --> 16:27.177
[SPEAKER_02]: Yeah, I know a sounds brawl.
16:27.237 --> 16:28.379
[SPEAKER_02]: You're saying break it down.
16:28.759 --> 16:30.061
[SPEAKER_02]: You're seeing get it to the point.
16:30.482 --> 16:30.802
[SPEAKER_02]: Okay.
16:31.162 --> 16:34.407
[SPEAKER_02]: I do that to podcast and podcast this ever.
16:34.527 --> 16:36.169
[SPEAKER_02]: You got to change your mindset.
16:36.189 --> 16:37.291
[SPEAKER_02]: You can't be confused.
16:37.671 --> 16:39.854
[SPEAKER_02]: See, I give you who I help.
16:40.195 --> 16:41.436
[SPEAKER_02]: I could just say solid penules.
16:41.456 --> 16:42.578
[SPEAKER_02]: I could just say coaches.
16:42.558 --> 16:44.061
[SPEAKER_02]: I give you the whole group.
16:44.081 --> 16:50.074
[SPEAKER_02]: I tell you what transformation is coming, but then I give you how we gonna make that transformation.
16:50.435 --> 16:51.317
[SPEAKER_02]: I give it to you.
16:51.518 --> 16:59.014
[SPEAKER_02]: See the CEO position in this about getting crystal clear on your niche, your message, your unique POV.
16:58.994 --> 17:03.701
[SPEAKER_02]: So that when people see your content, they think, damn, it's homeboy, get me.
17:03.981 --> 17:06.405
[SPEAKER_02]: And we get it to pillin' number two, the content that converts.
17:06.745 --> 17:09.950
[SPEAKER_02]: The content isn't just about likes and views.
17:09.970 --> 17:11.252
[SPEAKER_02]: It's about conversion.
17:11.592 --> 17:18.623
[SPEAKER_02]: Every post, every podcast episode that I do, every video that I make, should be moving people closer to becoming a client.
17:18.963 --> 17:28.377
[SPEAKER_02]: You have to be able to say, this content is educational, bills trust, creates demand, not just in a tings, that's my content strategy.
17:28.357 --> 17:30.040
[SPEAKER_02]: That should be your contest strategy.
17:31.562 --> 17:36.951
[SPEAKER_02]: All right, once you get the content that converts, you gotta have an alpha of architecture.
17:37.312 --> 17:39.836
[SPEAKER_02]: Most entrepreneurs don't even have an alpha problem.
17:40.197 --> 17:42.360
[SPEAKER_02]: They have an alpha structure problem.
17:42.661 --> 17:48.010
[SPEAKER_02]: They're selling one of our services with no up sales, no continuity, no leverage.
17:48.250 --> 17:51.816
[SPEAKER_02]: You need to alpha let a low ticket entry point, and me it ticket alpha.
17:51.796 --> 17:53.639
[SPEAKER_02]: and a high ticket premium service.
17:53.899 --> 17:55.261
[SPEAKER_02]: You build and trust in the low.
17:55.621 --> 17:57.384
[SPEAKER_02]: The me and they start to love you.
17:57.584 --> 18:00.789
[SPEAKER_02]: And when you get to the high ticket, thank you so much, trust in you.
18:00.809 --> 18:01.850
[SPEAKER_02]: They gonna be back from you.
18:01.930 --> 18:06.177
[SPEAKER_02]: And this is the way you monetize your audience at every level.
18:06.197 --> 18:13.387
[SPEAKER_02]: See, right now we in this, this fraud stays where people are just not getting exactly what it is that they want.
18:13.407 --> 18:16.031
[SPEAKER_02]: Or people are selling them pipe dreams.
18:16.051 --> 18:17.333
[SPEAKER_02]: I was on a webinar earlier.
18:17.613 --> 18:19.996
[SPEAKER_02]: I like to tap in the webinar because I'd like to see what's going on.
18:20.016 --> 18:21.178
[SPEAKER_02]: So I'm on this webinar.
18:21.158 --> 18:23.121
[SPEAKER_02]: I'm always trying to enhance my knowledge.
18:23.401 --> 18:25.344
[SPEAKER_02]: Now, the webinar was good, it was three hours long.
18:25.364 --> 18:27.708
[SPEAKER_02]: I got ADHD, I don't sit around that long.
18:27.728 --> 18:36.441
[SPEAKER_02]: But the webinar was good, but in the beginning, the webinar E came out and just was basically selling before he even gave you the information.
18:36.581 --> 18:39.505
[SPEAKER_02]: So I'm looking at the, that, that was on the Zoom call.
18:40.143 --> 18:51.006
[SPEAKER_02]: It was probably about six hundred to seven hundred people on the zoom car when it's time we get to hour number two and a half close to three hours there was five hundred people on the zoom car.
18:51.046 --> 18:55.616
[SPEAKER_02]: By the time we get to the close there was three hundred people people was dropping out.
18:55.636 --> 18:57.460
[SPEAKER_02]: I mean I think you still deal with it.
18:57.912 --> 19:05.524
[SPEAKER_02]: So, after Pilla 3, after you get your structure down your architecture, you have to think about your sales system.
19:05.544 --> 19:06.966
[SPEAKER_02]: So, that's Pilla number 4.
19:06.986 --> 19:14.337
[SPEAKER_02]: If you're doing code outreach, or hoping people, sliding your DMs, and you don't have a sales system, you have a hope strategy.
19:14.638 --> 19:20.106
[SPEAKER_02]: The real sales system tracks leads,
19:20.086 --> 19:23.553
[SPEAKER_02]: up to them without you having to chase anyone down.
19:23.914 --> 19:26.099
[SPEAKER_02]: That's the sales system that you won't have.
19:26.119 --> 19:29.005
[SPEAKER_02]: All right, and then number five is the CEO operations.
19:29.346 --> 19:32.773
[SPEAKER_02]: This is the unsexy stuff that changes everybody's life.
19:32.793 --> 19:34.637
[SPEAKER_02]: You got to have an email automation system.
19:34.657 --> 19:35.840
[SPEAKER_02]: You got to have CRM.
19:35.860 --> 19:37.784
[SPEAKER_02]: You got to have standard operating procedures.
19:37.804 --> 19:39.748
[SPEAKER_02]: And then you got to have some batch content.
19:39.728 --> 19:49.888
[SPEAKER_02]: You gotta be patching your content, scheduling systems, stuff that makes your business predictable instead of chaotic, because you can't scale chaos, all right, you just really can't.
19:50.229 --> 19:58.345
[SPEAKER_02]: So when all five of these pillars are together, you stop trading time for money and start building the business that works, even when you don't.
19:58.325 --> 20:00.649
[SPEAKER_02]: And that's the difference between a hustler and a CEO.
20:00.749 --> 20:01.350
[SPEAKER_02]: That's the difference.
20:01.691 --> 20:04.576
[SPEAKER_02]: That one thing we got to talk about is point number four.
20:04.917 --> 20:06.479
[SPEAKER_02]: And that's to get most people miss.
20:06.499 --> 20:08.042
[SPEAKER_02]: So you can have the best content in the world.
20:08.383 --> 20:11.248
[SPEAKER_02]: You can have, you can be the hardest worker in your industry.
20:11.568 --> 20:13.752
[SPEAKER_02]: You can even have a great awful.
20:13.732 --> 20:18.056
[SPEAKER_02]: But if you don't have a system that ties it all together, you just guess it.
20:18.076 --> 20:18.977
[SPEAKER_02]: And that's the game.
20:19.337 --> 20:22.720
[SPEAKER_02]: Most entrepreneurs I had collected strategies from Pokemon card.
20:22.740 --> 20:30.007
[SPEAKER_02]: They got a course on Instagram and Webinar about email marketing, a PDF on sales finals, but none of it works together.
20:30.167 --> 20:34.411
[SPEAKER_02]: It's just a bunch of random tactics with no cohesive strategy.
20:34.431 --> 20:35.552
[SPEAKER_02]: And that's why you stuff.
20:35.572 --> 20:39.776
[SPEAKER_02]: Now, the next level CEO system isn't just about learning new tactics.
20:40.056 --> 20:42.338
[SPEAKER_02]: It's about having that roadmap.
20:42.318 --> 20:44.762
[SPEAKER_02]: step by step process that takes you from.
20:44.802 --> 20:51.072
[SPEAKER_02]: I'm grinding and burly survived to having a business that's predictable, profitable, and scalable.
20:51.233 --> 20:53.296
[SPEAKER_02]: Like you gotta be able to be in that situation.
20:54.117 --> 21:00.628
[SPEAKER_02]: All right, and the best part is you don't need a team of TMP or even a 50K ad budget to make it work.
21:00.648 --> 21:07.920
[SPEAKER_02]: You just need the right framework and the willingness to implement, remember I said, knowledge is power, but it doesn't work if you don't implement.
21:09.200 --> 21:09.521
[SPEAKER_02]: All right.
21:09.761 --> 21:10.462
[SPEAKER_02]: So here's what we're at.
21:10.803 --> 21:11.584
[SPEAKER_02]: You've been working hard.
21:11.964 --> 21:12.545
[SPEAKER_02]: You've been showing up.
21:12.565 --> 21:13.807
[SPEAKER_02]: You've been putting in all the reps.
21:14.068 --> 21:23.703
[SPEAKER_02]: But if you still stuck in the same income level, still grinding what I see in results, still feeling like one of the peanuts that's why, why, why, why, why, why, still having panic attacks.
21:23.723 --> 21:25.025
[SPEAKER_02]: It's not because you're not good enough.
21:25.065 --> 21:26.588
[SPEAKER_02]: It's because you're playing the wrong game.
21:26.608 --> 21:28.110
[SPEAKER_02]: You're stuck in hustle a trap.
21:28.130 --> 21:29.773
[SPEAKER_02]: You need to step into the CEO row.
21:31.255 --> 21:35.882
[SPEAKER_02]: and what makes it better is I want to help you with this shift now.
21:36.242 --> 21:38.826
[SPEAKER_02]: I'm going to keep it in a book, but I'm going to give to you is free.
21:39.167 --> 21:42.371
[SPEAKER_02]: The free training to walk through of the next level CEO system.
21:42.712 --> 21:43.373
[SPEAKER_02]: Step by step.
21:43.533 --> 21:44.214
[SPEAKER_02]: Pood.
21:44.234 --> 21:45.216
[SPEAKER_02]: The full framework.
21:45.236 --> 21:48.541
[SPEAKER_02]: How to position yourself build content that converts create alpha ladders.
21:48.881 --> 21:51.525
[SPEAKER_02]: Automate your cell systems and set up your levels, man.
21:51.505 --> 21:54.089
[SPEAKER_02]: set up your CEO level of operations.
21:54.329 --> 21:55.351
[SPEAKER_02]: We can't play around with this.
21:55.731 --> 21:57.394
[SPEAKER_02]: Have you seen the economy lately?
21:57.414 --> 22:04.885
[SPEAKER_02]: People are losing their jobs because they have no system, but you got all of these companies that still need to get those and it's after, right?
22:05.406 --> 22:07.630
[SPEAKER_02]: Gotta be able to position yourself so you can get some of the AMA.
22:07.670 --> 22:12.056
[SPEAKER_02]: You gotta be able to position yourself to help people listen, podcasting is great.
22:12.077 --> 22:12.838
[SPEAKER_02]: It's evergreen.
22:13.058 --> 22:14.981
[SPEAKER_02]: I think everybody needs a podcast.
22:15.001 --> 22:18.947
[SPEAKER_02]: Why is the only free way besides YouTube,
22:18.927 --> 22:20.470
[SPEAKER_02]: that you can get your message out.
22:20.831 --> 22:23.776
[SPEAKER_02]: Without having to pay for it, man, once you record it, upload it.
22:24.177 --> 22:25.460
[SPEAKER_02]: Get out of your SEO done.
22:25.820 --> 22:26.762
[SPEAKER_02]: It's perfect.
22:26.782 --> 22:27.804
[SPEAKER_02]: It's on dice.
22:27.925 --> 22:34.337
[SPEAKER_02]: Not coming down unless you just get your channel destroyed or somebody hacks it or somebody does anything.
22:34.317 --> 22:37.984
[SPEAKER_02]: Now if you ready to stop hustling, like I know you are, here's what you need to do.
22:38.144 --> 22:43.434
[SPEAKER_02]: Grab the next level, CEO kit, excuse me, get free access to the community.
22:43.754 --> 22:46.880
[SPEAKER_02]: Because in that community, you're going to find people that's going to be in there.
22:46.900 --> 22:48.884
[SPEAKER_02]: So we're building all of this right now.
22:49.224 --> 22:52.791
[SPEAKER_02]: You're going to find people in there that's going to help you in some aspect alone.
22:52.811 --> 22:57.760
[SPEAKER_02]: Because listen, I'm a podcast, but I had to find somebody that could help me with email marketing.
22:57.740 --> 23:00.125
[SPEAKER_02]: I had to find somebody that could help me with SEO.
23:00.306 --> 23:03.873
[SPEAKER_02]: Inside of these groups, people help each other.
23:03.893 --> 23:04.875
[SPEAKER_02]: And that's what you have to do.
23:04.896 --> 23:06.339
[SPEAKER_02]: Now I told you, it's completely free.
23:06.699 --> 23:07.441
[SPEAKER_02]: It's completely free.
23:07.822 --> 23:08.964
[SPEAKER_02]: All right, it's completely free.
23:09.085 --> 23:09.987
[SPEAKER_02]: We just want to get you in here.
23:10.107 --> 23:10.949
[SPEAKER_02]: We want to get you over there.
23:10.989 --> 23:12.552
[SPEAKER_02]: We want to get you to build a community.
23:12.572 --> 23:13.574
[SPEAKER_02]: We want you to be successful.
23:14.156 --> 23:14.837
[SPEAKER_02]: All right.
23:14.817 --> 23:19.107
[SPEAKER_02]: Again, if I play in the ring, what we're going to talk about, we're going to implement, and we're going to do this thing right.
23:19.488 --> 23:20.329
[SPEAKER_02]: Okay, you read.
23:20.610 --> 23:30.733
[SPEAKER_02]: So until next time, remember, stop hustling, start building and I always love a lot.
23:40.366 --> 23:43.413
[SPEAKER_01]: Thanks for tuning in to the Solopreneur's Chronicles podcast.
23:44.094 --> 23:49.626
[SPEAKER_01]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.
23:50.348 --> 23:59.488
[SPEAKER_01]: If you enjoy the show, do me a favour, subscribe, leave a review on Apple Podcasts or Spotify and share this episode with a fellow Solopreneur.
23:59.468 --> 24:03.559
[SPEAKER_01]: Your feedback means the world to me and helps us reach more people just like you.
24:04.240 --> 24:09.835
[SPEAKER_01]: Let's thank our producers of the show since Sir and Charlie Strauter, Rea Cash and Theory Porter.
24:10.436 --> 24:18.878
[SPEAKER_01]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.
00:00.031 --> 00:02.035
[SPEAKER_02]: Ritot, Ritot, Ritot, Ritot, Ritot, Ritot, what's going on?
00:02.055 --> 00:03.096
[SPEAKER_02]: What's Ritot?
00:03.297 --> 00:05.881
[SPEAKER_02]: Why is it that you can work 12 hours a day?
00:06.222 --> 00:08.326
[SPEAKER_02]: Or should I say why is it that you can work 12 hours a day?
00:08.526 --> 00:09.848
[SPEAKER_02]: Post content every single day.
00:10.189 --> 00:11.672
[SPEAKER_02]: Take every sales call.
00:11.692 --> 00:12.894
[SPEAKER_02]: It comes your way.
00:13.234 --> 00:14.737
[SPEAKER_02]: And still feel like you're running in place.
00:15.118 --> 00:15.739
[SPEAKER_02]: Why is it?
00:15.759 --> 00:17.001
[SPEAKER_02]: That's the burning question.
00:17.342 --> 00:19.024
[SPEAKER_02]: Like your hustling harder than ever.
00:19.365 --> 00:21.028
[SPEAKER_02]: But the needle is still stuck.
00:21.048 --> 00:21.549
[SPEAKER_02]: Not moving.
00:21.709 --> 00:22.731
[SPEAKER_02]: Here's what nobody's telling you.
00:23.993 --> 00:26.776
[SPEAKER_02]: And the only way we can do this is we've got to be real about it.
00:27.097 --> 00:36.969
[SPEAKER_02]: So you know why it's telling you that the thing that you get or the thing that get you where you are right now is the exact thing keeping you stuck in quicksand stuck in the mood.
00:36.989 --> 00:37.810
[SPEAKER_02]: So you're not lazy.
00:37.990 --> 00:39.311
[SPEAKER_02]: You're not lacking the hustle.
00:39.331 --> 00:44.077
[SPEAKER_02]: You're trapped in what I call the hustle versus CEO per knocked.
00:44.558 --> 00:47.301
[SPEAKER_02]: And today we go and get you a patterner.
00:47.281 --> 00:49.483
[SPEAKER_02]: We're gonna break that wildest trap that's caused to you.
00:49.804 --> 00:52.767
[SPEAKER_02]: Time, money, and your freak is sanity.
00:52.787 --> 00:54.008
[SPEAKER_02]: Because I know you lose your mind.
00:54.208 --> 00:55.309
[SPEAKER_02]: I know you lose your mind.
00:55.409 --> 00:56.050
[SPEAKER_02]: So stick with me.
00:56.410 --> 00:57.091
[SPEAKER_02]: See this one right here?
00:58.212 --> 00:59.293
[SPEAKER_02]: You know any other time I hollow?
00:59.594 --> 01:00.575
[SPEAKER_02]: Let's get started.
01:00.595 --> 01:01.436
[SPEAKER_02]: This go hit different.
01:01.756 --> 01:02.797
[SPEAKER_02]: So buckle up, man.
01:03.177 --> 01:04.198
[SPEAKER_02]: Let's knock this one out.
01:04.799 --> 01:05.980
[SPEAKER_00]: Hey, solopreneurs.
01:06.541 --> 01:10.064
[SPEAKER_00]: Are you ready to turn your one-person business into a thriving empire?
01:11.025 --> 01:15.550
[SPEAKER_00]: Welcome to the solopreneur Chronicles podcast with Anthony Porter.
01:15.952 --> 01:26.682
[SPEAKER_00]: Each week, we're bringing new practical tips, real-life stories, and step-by-step frameworks to grow your income, build your brand, and find balance in your business.
01:27.843 --> 01:31.107
[SPEAKER_00]: New episodes drop every Monday at 6am.
01:31.687 --> 01:34.310
[SPEAKER_00]: The perfect way to start your week strong.
01:35.631 --> 01:42.938
[SPEAKER_00]: If you love what you hear, make sure to subscribe, share the podcast with your network, and leave us a review.
01:43.340 --> 01:46.836
[SPEAKER_00]: Your support helps us reach more solopreneurs just like you.
01:46.856 --> 01:48.825
[SPEAKER_00]: Let's grow together.
01:49.428 --> 01:51.156
[SPEAKER_00]: I'll see you on the next episode.
02:01.683 --> 02:02.184
[SPEAKER_02]: Hey, what's good?
02:02.244 --> 02:03.025
[SPEAKER_02]: What's going on?
02:03.045 --> 02:05.730
[SPEAKER_02]: Everybody, welcome back to the solar panoramic podcast.
02:05.750 --> 02:13.765
[SPEAKER_02]: The podcast, where we, we talk real game for solar panors, so business owners, content creators and coaches consulted as well.
02:13.985 --> 02:18.513
[SPEAKER_02]: Any one building something from the ground up with no safety net.
02:18.533 --> 02:19.695
[SPEAKER_02]: This is, this is for you.
02:20.116 --> 02:21.519
[SPEAKER_02]: This is exactly who this is for.
02:21.579 --> 02:22.240
[SPEAKER_02]: This is for you.
02:22.220 --> 02:23.862
[SPEAKER_02]: I'm your host, Mr. Anthony Porter.
02:23.882 --> 02:28.027
[SPEAKER_02]: And if this is your first time tuning in, I'd like to welcome you to the family.
02:28.127 --> 02:30.890
[SPEAKER_02]: We are that just that we are a family.
02:30.910 --> 02:35.316
[SPEAKER_02]: So make sure you hit the subscribe button because we drop new episodes every single Monday.
02:35.336 --> 02:45.288
[SPEAKER_02]: 6 a.m. for your drive to work, your weekly dose of knowledge to help you, kick that nine to five, kick the inconsistent income.
02:45.628 --> 02:49.813
[SPEAKER_02]: In a build that lifestyle that you could take back your time, your freedom, and your money.
02:49.793 --> 02:50.774
[SPEAKER_02]: You want to be able to spit it out.
02:50.794 --> 02:51.536
[SPEAKER_02]: You want to be able to grow.
02:51.556 --> 02:55.441
[SPEAKER_02]: You want to be able to do the things that you can do with your family as much as you came.
02:55.802 --> 02:57.444
[SPEAKER_02]: Now look, today's episode is wine.
02:57.785 --> 03:01.891
[SPEAKER_02]: I've been wanting to record for a minute because see, I see the pattern everywhere.
03:02.231 --> 03:03.413
[SPEAKER_02]: I see it in my DMs.
03:03.493 --> 03:04.795
[SPEAKER_02]: I see it in my clients.
03:05.236 --> 03:08.400
[SPEAKER_02]: Heck, I lived it myself for so many years.
03:08.761 --> 03:09.642
[SPEAKER_02]: Getting started.
03:09.622 --> 03:17.831
[SPEAKER_02]: Now, you've probably been this person, so I'm going to ask you again, have you ever felt like you're the hottest worker person in your circle?
03:18.192 --> 03:19.093
[SPEAKER_02]: Everybody's got a circle.
03:19.113 --> 03:21.195
[SPEAKER_02]: If you don't have a circle, then you ain't got no friends.
03:21.215 --> 03:22.556
[SPEAKER_02]: But everybody's got a circle.
03:22.577 --> 03:26.040
[SPEAKER_02]: So I'm asking you, have you ever felt like you the hottest worker person in your circle?
03:26.060 --> 03:28.223
[SPEAKER_02]: But you get the least amount to show for it.
03:28.383 --> 03:34.790
[SPEAKER_02]: You're creating content, you're networking, you're taking courses, reading books, you're doing all the things that you supposed to do right.
03:35.131 --> 03:38.194
[SPEAKER_02]: But your bank account is still sitting on your right
03:38.174 --> 03:40.197
[SPEAKER_02]: You can holly your bank account, you can blow stuff.
03:40.217 --> 03:41.338
[SPEAKER_02]: It does come up out of there.
03:41.358 --> 03:45.244
[SPEAKER_02]: See, that's because most solar panels are stuck playing a game that they can't win.
03:45.384 --> 03:49.069
[SPEAKER_02]: See, they're operating like a hustler when they need to be thinking like a sea.
03:49.550 --> 03:55.418
[SPEAKER_02]: I say that again, most solar panels are operating like a hustler when they need to be thinking like a CEO.
03:55.758 --> 04:06.713
[SPEAKER_02]: And the crazy part is, most people don't even realize they're stuck into a burnout comes in and they just give the hell up.
04:06.693 --> 04:08.937
[SPEAKER_02]: Burn out hits, and I ain't doing this no more.
04:08.957 --> 04:09.598
[SPEAKER_02]: That's how they feel.
04:09.939 --> 04:14.126
[SPEAKER_02]: But not you, because the day we go take a deep swing and we're going to have deep.
04:14.307 --> 04:19.055
[SPEAKER_02]: We're going in on it by hustler, while hustling alone will never scale.
04:19.195 --> 04:21.900
[SPEAKER_02]: We got to get you to that mindset shift that.
04:21.880 --> 04:27.388
[SPEAKER_02]: changes every single thing and how the next level CEO system can help you break through.
04:27.749 --> 04:32.877
[SPEAKER_02]: And I mean, break through that ceiling once you get to that point once and for all.
04:32.897 --> 04:33.578
[SPEAKER_02]: So let's get to it.
04:33.598 --> 04:36.662
[SPEAKER_02]: All right, now before we keep going, I need you to do me a favor.
04:36.682 --> 04:38.505
[SPEAKER_02]: Listen, subscribe.
04:38.755 --> 04:40.917
[SPEAKER_02]: Subscribe to the podcast, leave us a review.
04:41.237 --> 04:44.000
[SPEAKER_02]: Check us out on YouTube, subscribe to the YouTube channel.
04:44.020 --> 04:45.201
[SPEAKER_02]: Leave us a comment.
04:45.221 --> 04:51.647
[SPEAKER_02]: This engagement helps it reach other solar panels, course creators, coaches, consultants, small business owners.
04:51.667 --> 04:55.590
[SPEAKER_02]: Cause he everybody starts out as a solar panel because they get the idea.
04:55.971 --> 05:00.875
[SPEAKER_02]: So we want you to be able to open up the floodgate so everybody can get in on this, okay?
05:01.235 --> 05:03.357
[SPEAKER_02]: So let's talk, let's talk the hustler traps.
05:03.377 --> 05:05.579
[SPEAKER_02]: This is point number one, the hustler trap.
05:05.599 --> 05:08.762
[SPEAKER_02]: What got you here won't get you there.
05:08.742 --> 05:26.160
[SPEAKER_02]: What get you here when I get you there so this is the first time we got to discuss when you start out as a soul pin or you hustling I you hustle everything you get to grandma and you get to you get to Outwork everybody that's the mentality that you have so you went every single hat every head thing that needs to be warned you are weren't
05:26.140 --> 05:45.955
[SPEAKER_02]: you to marketing you to sales person you are the content creator you to bookkeeper you to customer service rep you are your business okay now if you get money to spend and you go out and hard team listen that's fine but if you ain't got nothing out there to begin with how you go hard team now honestly that's what it takes at the beginning you got to be the person the handles everything see
05:45.935 --> 05:55.648
[SPEAKER_02]: I always say this and in some of my people who always have been rocket-women, I tell them out of time, nobody can tell you how to run your business until you know how to run your business.
05:55.768 --> 06:01.095
[SPEAKER_02]: And so I'm not going to sit here and tell you that you don't need hustle because you absolutely do.
06:01.435 --> 06:02.196
[SPEAKER_02]: That's the part of it.
06:02.557 --> 06:03.658
[SPEAKER_02]: You got to be vigilant.
06:03.678 --> 06:04.700
[SPEAKER_02]: You got to be everywhere.
06:04.720 --> 06:05.941
[SPEAKER_02]: You got to market yourself.
06:06.121 --> 06:08.485
[SPEAKER_02]: See, I wouldn't be doing this podcast today.
06:08.845 --> 06:10.407
[SPEAKER_02]: I would be here today.
06:10.387 --> 06:25.628
[SPEAKER_02]: If I didn't put in those 14-hour days, putting the content together, getting social media together, chopping it up with this person, chopping it up with that person, reaching out to mentor, setting in different podcasts, studying different hosts, learning how to speak, learn how to articulate, learning how.
06:26.772 --> 06:29.474
[SPEAKER_02]: to be a CEO, but here's the problem.
06:29.494 --> 06:31.576
[SPEAKER_02]: Also, Lopanua is an ever graduate from being a hustler.
06:31.757 --> 06:32.657
[SPEAKER_02]: They just don't.
06:32.677 --> 06:33.318
[SPEAKER_02]: They stay stuck.
06:33.658 --> 06:35.200
[SPEAKER_02]: If the weeds is up here, they stay stuck.
06:35.500 --> 06:38.122
[SPEAKER_02]: Branding on $500 clients, that's no way to go.
06:38.683 --> 06:42.727
[SPEAKER_02]: Trading time for money, leaving a paycheck to pay check, living paycheck to pay check.
06:42.747 --> 06:48.152
[SPEAKER_02]: Even though the entrepreneurs are still living paycheck to pay check, they're working harder than ever.
06:49.373 --> 06:51.895
[SPEAKER_02]: And a nine to five, but they still broke.
06:51.915 --> 06:54.197
[SPEAKER_02]: Or should I say, they're working harder than ever,
06:55.342 --> 06:57.193
[SPEAKER_02]: before at their nine to five.
06:58.119 --> 06:59.749
[SPEAKER_02]: And they steal broke, exhausted.
07:00.623 --> 07:05.188
[SPEAKER_02]: In one bad month away from a panic attack, and they think the answer is hustling harder.
07:05.548 --> 07:07.390
[SPEAKER_02]: Post more work longer.
07:07.731 --> 07:09.633
[SPEAKER_02]: Say yes to everything, no.
07:09.653 --> 07:12.376
[SPEAKER_02]: You can't hustle your way through to freedom.
07:12.396 --> 07:13.317
[SPEAKER_02]: You really can't.
07:13.337 --> 07:15.799
[SPEAKER_02]: You can hustle your way to burnout.
07:16.180 --> 07:21.305
[SPEAKER_02]: You can hustle your way to resentment, but you cannot repeat.
07:21.666 --> 07:24.088
[SPEAKER_02]: You cannot hustle your way to scale.
07:24.268 --> 07:25.770
[SPEAKER_02]: Now a few years ago,
07:25.818 --> 07:26.960
[SPEAKER_02]: I was grinding heavy.
07:26.980 --> 07:27.841
[SPEAKER_02]: I had a coach of business.
07:27.942 --> 07:29.184
[SPEAKER_02]: I was podcasting.
07:29.204 --> 07:33.731
[SPEAKER_02]: I was doing one of one class running webinars, creating content on three different platforms.
07:34.092 --> 07:36.837
[SPEAKER_02]: Responded to DMs at 11 p.m., I was busy.
07:37.177 --> 07:39.040
[SPEAKER_02]: When the time was man, I don't sleep.
07:39.140 --> 07:40.823
[SPEAKER_02]: I didn't sleep, but I didn't see a profit.
07:40.923 --> 07:41.785
[SPEAKER_02]: So I wasn't profitable.
07:41.965 --> 07:42.967
[SPEAKER_02]: I was making money, sure.
07:43.347 --> 07:45.992
[SPEAKER_02]: But it wasn't the money that I expected to make.
07:46.353 --> 07:46.974
[SPEAKER_02]: I was still working.
07:47.074 --> 07:48.757
[SPEAKER_02]: I was working longer.
07:49.017 --> 07:50.239
[SPEAKER_02]: I was
07:50.219 --> 07:51.020
[SPEAKER_02]: a job.
07:51.040 --> 08:00.215
[SPEAKER_02]: So can you imagine working eight hours in the company and putting in another five or six, seven days a week, maybe another eight, sleep for two hours in the right back at it again?
08:00.435 --> 08:01.978
[SPEAKER_02]: That was what was going on.
08:02.178 --> 08:05.263
[SPEAKER_02]: And when I looked at my calendar, I realized something terrifying.
08:05.603 --> 08:09.069
[SPEAKER_02]: I couldn't take a week off without my income dropping the zero.
08:09.089 --> 08:09.970
[SPEAKER_02]: That's when it hit me.
08:10.311 --> 08:11.333
[SPEAKER_02]: I was running a business.
08:11.693 --> 08:12.715
[SPEAKER_02]: No, I was it.
08:13.075 --> 08:14.758
[SPEAKER_02]: I was never running a business.
08:14.738 --> 08:17.488
[SPEAKER_02]: I had a glorified job that I created for myself.
08:17.508 --> 08:19.254
[SPEAKER_02]: I was hustling, I wasn't to see.
08:19.294 --> 08:20.599
[SPEAKER_02]: And that's the trap.
08:20.800 --> 08:23.770
[SPEAKER_02]: The hustler, man, I said, see growing up as I'll I knew.
08:24.188 --> 08:25.750
[SPEAKER_02]: The hussard you're with on football for you.
08:26.230 --> 08:29.654
[SPEAKER_02]: Basketball courts, the baseball diamond, the tennis courts, the track.
08:29.674 --> 08:32.097
[SPEAKER_02]: Well, you hussered in the streets, but we ought to know what it gets you right.
08:32.177 --> 08:35.060
[SPEAKER_02]: See, most people are afraid to tell you their past lives down me.
08:35.400 --> 08:36.522
[SPEAKER_02]: I can't be afraid to tell y'all.
08:36.842 --> 08:37.342
[SPEAKER_02]: It's a hustle.
08:37.683 --> 08:38.384
[SPEAKER_02]: I ran with a crew.
08:38.724 --> 08:39.385
[SPEAKER_02]: We did things.
08:39.645 --> 08:41.047
[SPEAKER_02]: We did none of us are proud of.
08:41.267 --> 08:44.771
[SPEAKER_02]: But see, I had to figure it out after so long to see your mindset.
08:44.911 --> 08:46.973
[SPEAKER_02]: I had to figure out if I build that system.
08:46.953 --> 09:13.095
[SPEAKER_02]: I'm going to win, walk the way for that game, get into this game, see the hustle trades time for money, the CEO bills assets to generate income without them, see a hustler is in the business, the CEO works own the business, you get the picture, you feel me, that's what you want to do, you don't want to be in your business 247, you want your business to work, you want to be able to work on your business one to two hours a week in the end,
09:14.847 --> 09:16.991
[SPEAKER_02]: you gotta understand as the hustle a trap.
09:17.332 --> 09:18.514
[SPEAKER_02]: So now we gotta talk about this.
09:18.855 --> 09:21.981
[SPEAKER_02]: We gotta talk about the CEO shift from doing to design.
09:22.181 --> 09:22.882
[SPEAKER_02]: So what's the shift?
09:23.143 --> 09:26.289
[SPEAKER_02]: It starts with, excuse me, your job is not to do it.
09:26.810 --> 09:30.637
[SPEAKER_02]: Every single thing, your job is to design every single thing.
09:30.898 --> 09:32.861
[SPEAKER_02]: I'm gonna say that for the people in the back.
09:33.202 --> 09:35.266
[SPEAKER_02]: Your job is not to do every single thing.
09:35.286 --> 09:36.889
[SPEAKER_02]: It's to design every,
09:36.869 --> 09:38.191
[SPEAKER_02]: single thing.
09:38.512 --> 09:47.709
[SPEAKER_02]: That means you're not just creating content, you're designing the content system, their works, whether you post today or not, period.
09:47.729 --> 09:51.476
[SPEAKER_02]: You're not just hoping, I mean, hopping on sales cost, excuse me.
09:51.596 --> 09:53.680
[SPEAKER_02]: You're not hopping just hopping on the sales cost.
09:53.660 --> 10:00.489
[SPEAKER_02]: your designing sales process that pre-qualifying leads and closes deals with or without you.
10:00.709 --> 10:02.592
[SPEAKER_02]: So you're not just showing up every day.
10:02.952 --> 10:08.319
[SPEAKER_02]: Your designing a business, a generous revenue, attracts clients and deals authority on autopilot.
10:08.339 --> 10:12.124
[SPEAKER_02]: Now, I know what you think it sounds great, but I'm a solo penura.
10:12.284 --> 10:13.626
[SPEAKER_02]: I'm still a solo penura.
10:13.876 --> 10:15.658
[SPEAKER_02]: I don't have a team, I don't have a budget.
10:16.099 --> 10:17.621
[SPEAKER_02]: I can't just design a system.
10:17.821 --> 10:19.123
[SPEAKER_02]: That was stop process that I had.
10:19.303 --> 10:21.046
[SPEAKER_02]: But I heard you, but here's the truth.
10:21.386 --> 10:23.269
[SPEAKER_02]: Here's the God forsaken truth.
10:23.289 --> 10:25.772
[SPEAKER_02]: You don't need a big team to think like a CEO.
10:26.112 --> 10:29.917
[SPEAKER_02]: You just need to stop acting like an employee in your own business.
10:30.158 --> 10:32.801
[SPEAKER_02]: See one of my clients, I should cool this a friend.
10:33.082 --> 10:37.588
[SPEAKER_02]: I met Tosh at a marketing event two Derby's ago.
10:37.988 --> 10:39.310
[SPEAKER_02]: Then when people come and tell you,
10:40.522 --> 10:46.369
[SPEAKER_02]: for my city, Louisville, we have the fastest two minutes in eight and March.
10:46.529 --> 10:47.591
[SPEAKER_02]: I mean, excuse me, it may.
10:47.911 --> 10:49.573
[SPEAKER_02]: We had the fastest two minutes in May.
10:49.593 --> 10:52.797
[SPEAKER_02]: Now, Tasha came and tell her her husband had dinner.
10:53.157 --> 10:54.119
[SPEAKER_02]: We chopped it up.
10:54.599 --> 10:58.104
[SPEAKER_02]: She came in, making it about 3K a month as a business coach.
10:58.124 --> 10:59.685
[SPEAKER_02]: She was working her tail off.
10:59.706 --> 11:01.828
[SPEAKER_02]: Husband was complaining and he'd have time to see.
11:01.908 --> 11:03.390
[SPEAKER_02]: I mean, like we sit down.
11:03.370 --> 11:04.692
[SPEAKER_02]: I just wanted to get to know him.
11:04.712 --> 11:06.875
[SPEAKER_02]: See, I met him through a mutual frame.
11:07.376 --> 11:10.200
[SPEAKER_02]: Shout out to Jay, not Jay Z, but my homeboy.
11:10.360 --> 11:15.348
[SPEAKER_02]: And he was like, man, she's, she's, you know, because I asked him I'm like, she went to the rest of my son.
11:15.368 --> 11:17.070
[SPEAKER_02]: So it's going on, man, you know, how you doing?
11:17.090 --> 11:18.913
[SPEAKER_02]: So he's he's spilling the tea to me.
11:18.933 --> 11:20.595
[SPEAKER_02]: He's like, man, she's running free challenges.
11:20.796 --> 11:22.438
[SPEAKER_02]: She's always on a phone and a deal.
11:22.458 --> 11:25.462
[SPEAKER_02]: It's basically she's giving away her expertise for free.
11:25.502 --> 11:27.285
[SPEAKER_02]: But someone will eventually pay her.
11:27.265 --> 11:29.027
[SPEAKER_02]: She was stuck at 3K a month.
11:29.047 --> 11:30.649
[SPEAKER_02]: Same revenue, same stress, same grind.
11:30.869 --> 11:32.811
[SPEAKER_02]: So when she came back, I asked one question.
11:32.831 --> 11:35.554
[SPEAKER_02]: I said, what is stopping you from doing one certain thing?
11:35.874 --> 11:36.495
[SPEAKER_02]: She said, what is that?
11:36.835 --> 11:40.720
[SPEAKER_02]: I said, what if you stop trying to do more and start designing better?
11:40.880 --> 11:42.481
[SPEAKER_02]: She kind of looked at them and said, what's that mean?
11:42.501 --> 11:45.525
[SPEAKER_02]: So we took a look at the business and realized she had no system.
11:45.545 --> 11:46.306
[SPEAKER_02]: No email list.
11:46.666 --> 11:48.328
[SPEAKER_02]: No automated funnel.
11:48.348 --> 11:49.909
[SPEAKER_02]: No clear alpha ladder.
11:49.930 --> 11:50.690
[SPEAKER_02]: She was winging it.
11:50.911 --> 11:52.813
[SPEAKER_02]: Every, you know, every single day hoping.
11:53.013 --> 11:53.754
[SPEAKER_02]: So up there was state.
11:53.934 --> 11:55.956
[SPEAKER_02]: So here's what we did.
11:55.936 --> 11:58.500
[SPEAKER_02]: Get your piece of paper.
11:58.860 --> 12:01.003
[SPEAKER_02]: You're going to be a co-business owner.
12:01.324 --> 12:02.625
[SPEAKER_02]: You're going to make a stick to the script.
12:02.966 --> 12:07.633
[SPEAKER_02]: And I said, I told Tasha said, when he starts his business, it's going to be the reverse.
12:08.053 --> 12:09.475
[SPEAKER_02]: You're going to do the exact same thing.
12:09.755 --> 12:11.638
[SPEAKER_02]: I said, so both of you, I need to write this damn book.
12:11.838 --> 12:12.760
[SPEAKER_02]: Too write it down first.
12:12.780 --> 12:14.202
[SPEAKER_02]: I said, we need to be able to leave maybe.
12:14.302 --> 12:17.927
[SPEAKER_02]: A free resource that attracts her lead or tracks her idea.
12:17.907 --> 12:20.950
[SPEAKER_02]: client and get them on email list.
12:20.970 --> 12:22.572
[SPEAKER_02]: I need to create a signature offer.
12:22.592 --> 12:23.193
[SPEAKER_02]: That's number two.
12:23.553 --> 12:29.200
[SPEAKER_02]: One clear program that she could say over and over without reinvest reinvending the wheel.
12:29.560 --> 12:31.903
[SPEAKER_02]: And then number three, we need to automate the sales process.
12:31.943 --> 12:37.529
[SPEAKER_02]: So people can learn about her, great value, and buy from her, even.
12:37.909 --> 12:40.012
[SPEAKER_02]: Well, y'all just had dinner kicking it like today.
12:40.032 --> 12:41.333
[SPEAKER_02]: That could be bad for me right now.
12:41.313 --> 12:44.101
[SPEAKER_02]: So as we looked at that, we got to dip it in dabs and into it.
12:44.121 --> 12:45.043
[SPEAKER_02]: Not told us to listen to her.
12:45.384 --> 12:48.974
[SPEAKER_02]: Those three are your first major steps.
12:49.215 --> 12:51.120
[SPEAKER_02]: So we walked through how to do everything.
12:51.300 --> 12:52.604
[SPEAKER_02]: Now imagine, made a first.
12:52.684 --> 12:54.509
[SPEAKER_02]: First weekend and made as when this happens, right?
12:54.870 --> 12:56.976
[SPEAKER_02]: So, may, June, July.
12:56.956 --> 13:04.483
[SPEAKER_02]: August, the third, or should I say it was like the second weekend in August with the 90 days she went from 3K to 12K.
13:04.803 --> 13:08.427
[SPEAKER_02]: Same amount of hours, same effort, but totally different results.
13:08.627 --> 13:13.832
[SPEAKER_02]: So that's been hit me up, you know, jumped on the text because they was friends of my friend.
13:14.432 --> 13:15.613
[SPEAKER_02]: I gave them the personal.
13:15.814 --> 13:18.356
[SPEAKER_02]: He's like, bro, I was like, yeah, he said, it won't.
13:18.736 --> 13:19.677
[SPEAKER_02]: I said, I did it.
13:20.037 --> 13:21.259
[SPEAKER_02]: Yeah, I said, okay, cool.
13:21.619 --> 13:22.400
[SPEAKER_02]: I said so much you're doing.
13:22.760 --> 13:23.841
[SPEAKER_02]: He said, but we're chilling.
13:23.905 --> 13:25.046
[SPEAKER_02]: So what you mean you chilling?
13:25.066 --> 13:27.509
[SPEAKER_02]: He said, man, Friday night, Greg went out to dinner.
13:27.849 --> 13:29.231
[SPEAKER_02]: I said, you mean you're not working?
13:29.251 --> 13:30.272
[SPEAKER_02]: And we're going back and forth on text.
13:30.332 --> 13:35.738
[SPEAKER_02]: I'm laughing because me and Jay was sitting in the meeting to see my buddy Jay runs a radio station.
13:35.978 --> 13:36.619
[SPEAKER_02]: All our radio.
13:36.959 --> 13:39.242
[SPEAKER_02]: So me and Jim sitting in the meeting, we talked about the same thing.
13:39.442 --> 13:42.866
[SPEAKER_02]: His friend, his, his, his old lady, and Tasha, a good friend.
13:43.066 --> 13:46.470
[SPEAKER_02]: And the see it I recall, his lady, they told her.
13:46.450 --> 13:49.974
[SPEAKER_02]: And he was like, bro, you better get this text message, it's gonna be funny.
13:49.994 --> 13:50.815
[SPEAKER_02]: So we're laughing.
13:51.156 --> 13:52.077
[SPEAKER_02]: They're super excited.
13:52.437 --> 13:56.262
[SPEAKER_02]: I felt super vindicated because I didn't let nobody down.
13:56.643 --> 13:59.346
[SPEAKER_02]: Gave them the value, gave them the keys to the Ferrari.
13:59.366 --> 14:02.730
[SPEAKER_02]: And they took the Ferrari on a test drive and came back with a Bugatti.
14:02.950 --> 14:05.754
[SPEAKER_02]: Now I know it sounds like a Bugatti is so much more expensive.
14:05.774 --> 14:09.418
[SPEAKER_02]: But the mindset was, they was driving a Pinto.
14:09.739 --> 14:11.641
[SPEAKER_02]: I offered them the keys to the Ferrari.
14:11.982 --> 14:16.407
[SPEAKER_02]: They took the implemented everything and came back with that Bugatti.
14:16.387 --> 14:21.053
[SPEAKER_02]: Once that happened, I said, he stopped hustling, didn't start to think I like to see you.
14:21.253 --> 14:23.616
[SPEAKER_02]: He said, man, my business is great jump now.
14:23.776 --> 14:29.263
[SPEAKER_02]: I said, well, okay, I keep the same format and maybe her 12k, get to 24, your first 12 will come through.
14:29.603 --> 14:34.029
[SPEAKER_02]: And so now, yeah, 36k, can you imagine by this time, make sure you have to probably be at 100k.
14:34.409 --> 14:44.301
[SPEAKER_02]: Granny, but still, able to maneuver, take her things, buy for real cars, like, you know, like, they super, they super economy type people.
14:44.281 --> 14:48.651
[SPEAKER_02]: I used the analogy of Ferrari and Bugatti, but they would just purchase probably Lexus.
14:48.812 --> 14:57.331
[SPEAKER_02]: They, they, they, they, they, they some budget, they some budget saving people, but that's what they had to be, but they was still hustling like a hustler.
14:57.351 --> 15:02.323
[SPEAKER_02]: It's that a hustling out of the way and working like a CEO, thinking like a CEO.
15:02.303 --> 15:02.624
[SPEAKER_02]: Okay.
15:03.005 --> 15:07.916
[SPEAKER_02]: So as we as as that became the focal point, the system comes in the play.
15:08.257 --> 15:09.961
[SPEAKER_02]: And it's the next level CEO system.
15:10.322 --> 15:12.447
[SPEAKER_02]: What it is and why does it work?
15:12.467 --> 15:17.900
[SPEAKER_02]: So I know you you probably wonder the sales dope, but how do it actually make the shift?
15:18.101 --> 15:19.063
[SPEAKER_02]: That was a great question.
15:19.043 --> 15:22.748
[SPEAKER_02]: This is what the next level of CEO system comes in the play, all right.
15:23.088 --> 15:31.038
[SPEAKER_02]: See the one thing you have to understand is, first off, the knowledge is power, but the without action is just that, just a powerful knowledge.
15:31.058 --> 15:32.960
[SPEAKER_02]: But this is the exact same framework.
15:32.980 --> 15:39.448
[SPEAKER_02]: They're most ago made to corporations have been used for years, but nobody ever dug into.
15:39.428 --> 15:41.490
[SPEAKER_02]: how the framework works.
15:41.511 --> 15:43.092
[SPEAKER_02]: So this is the exact framework.
15:43.132 --> 15:44.574
[SPEAKER_02]: This is the exact same framework.
15:44.814 --> 15:54.066
[SPEAKER_02]: I used to go from grind to 60 hours a week, build in my business, that run a smoother now, generates consistent income, and gives me my time back.
15:54.426 --> 16:00.413
[SPEAKER_02]: And it's the same system I teach to every client that I've come across inside of the programs.
16:00.433 --> 16:01.054
[SPEAKER_02]: My program.
16:01.174 --> 16:02.015
[SPEAKER_02]: Now here's a breakdown.
16:02.336 --> 16:03.597
[SPEAKER_02]: Five cool pills.
16:03.577 --> 16:07.124
[SPEAKER_02]: All right, pillar number one is the CEO positioning.
16:07.144 --> 16:12.113
[SPEAKER_02]: You can't be able to business if nobody knows what you do or who you serve.
16:12.133 --> 16:14.557
[SPEAKER_02]: Most entrepreneurs are just too general.
16:14.577 --> 16:19.847
[SPEAKER_02]: See me, I help solophanools, coaches, content creators, small business owners.
16:19.827 --> 16:21.710
[SPEAKER_02]: Now notice sounds brawl.
16:21.730 --> 16:25.455
[SPEAKER_02]: Go from a physicist to a six to seven figure lifestyle of their choosing.
16:25.535 --> 16:27.177
[SPEAKER_02]: Yeah, I know a sounds brawl.
16:27.237 --> 16:28.379
[SPEAKER_02]: You're saying break it down.
16:28.759 --> 16:30.061
[SPEAKER_02]: You're seeing get it to the point.
16:30.482 --> 16:30.802
[SPEAKER_02]: Okay.
16:31.162 --> 16:34.407
[SPEAKER_02]: I do that to podcast and podcast this ever.
16:34.527 --> 16:36.169
[SPEAKER_02]: You got to change your mindset.
16:36.189 --> 16:37.291
[SPEAKER_02]: You can't be confused.
16:37.671 --> 16:39.854
[SPEAKER_02]: See, I give you who I help.
16:40.195 --> 16:41.436
[SPEAKER_02]: I could just say solid penules.
16:41.456 --> 16:42.578
[SPEAKER_02]: I could just say coaches.
16:42.558 --> 16:44.061
[SPEAKER_02]: I give you the whole group.
16:44.081 --> 16:50.074
[SPEAKER_02]: I tell you what transformation is coming, but then I give you how we gonna make that transformation.
16:50.435 --> 16:51.317
[SPEAKER_02]: I give it to you.
16:51.518 --> 16:59.014
[SPEAKER_02]: See the CEO position in this about getting crystal clear on your niche, your message, your unique POV.
16:58.994 --> 17:03.701
[SPEAKER_02]: So that when people see your content, they think, damn, it's homeboy, get me.
17:03.981 --> 17:06.405
[SPEAKER_02]: And we get it to pillin' number two, the content that converts.
17:06.745 --> 17:09.950
[SPEAKER_02]: The content isn't just about likes and views.
17:09.970 --> 17:11.252
[SPEAKER_02]: It's about conversion.
17:11.592 --> 17:18.623
[SPEAKER_02]: Every post, every podcast episode that I do, every video that I make, should be moving people closer to becoming a client.
17:18.963 --> 17:28.377
[SPEAKER_02]: You have to be able to say, this content is educational, bills trust, creates demand, not just in a tings, that's my content strategy.
17:28.357 --> 17:30.040
[SPEAKER_02]: That should be your contest strategy.
17:31.562 --> 17:36.951
[SPEAKER_02]: All right, once you get the content that converts, you gotta have an alpha of architecture.
17:37.312 --> 17:39.836
[SPEAKER_02]: Most entrepreneurs don't even have an alpha problem.
17:40.197 --> 17:42.360
[SPEAKER_02]: They have an alpha structure problem.
17:42.661 --> 17:48.010
[SPEAKER_02]: They're selling one of our services with no up sales, no continuity, no leverage.
17:48.250 --> 17:51.816
[SPEAKER_02]: You need to alpha let a low ticket entry point, and me it ticket alpha.
17:51.796 --> 17:53.639
[SPEAKER_02]: and a high ticket premium service.
17:53.899 --> 17:55.261
[SPEAKER_02]: You build and trust in the low.
17:55.621 --> 17:57.384
[SPEAKER_02]: The me and they start to love you.
17:57.584 --> 18:00.789
[SPEAKER_02]: And when you get to the high ticket, thank you so much, trust in you.
18:00.809 --> 18:01.850
[SPEAKER_02]: They gonna be back from you.
18:01.930 --> 18:06.177
[SPEAKER_02]: And this is the way you monetize your audience at every level.
18:06.197 --> 18:13.387
[SPEAKER_02]: See, right now we in this, this fraud stays where people are just not getting exactly what it is that they want.
18:13.407 --> 18:16.031
[SPEAKER_02]: Or people are selling them pipe dreams.
18:16.051 --> 18:17.333
[SPEAKER_02]: I was on a webinar earlier.
18:17.613 --> 18:19.996
[SPEAKER_02]: I like to tap in the webinar because I'd like to see what's going on.
18:20.016 --> 18:21.178
[SPEAKER_02]: So I'm on this webinar.
18:21.158 --> 18:23.121
[SPEAKER_02]: I'm always trying to enhance my knowledge.
18:23.401 --> 18:25.344
[SPEAKER_02]: Now, the webinar was good, it was three hours long.
18:25.364 --> 18:27.708
[SPEAKER_02]: I got ADHD, I don't sit around that long.
18:27.728 --> 18:36.441
[SPEAKER_02]: But the webinar was good, but in the beginning, the webinar E came out and just was basically selling before he even gave you the information.
18:36.581 --> 18:39.505
[SPEAKER_02]: So I'm looking at the, that, that was on the Zoom call.
18:40.143 --> 18:51.006
[SPEAKER_02]: It was probably about six hundred to seven hundred people on the zoom car when it's time we get to hour number two and a half close to three hours there was five hundred people on the zoom car.
18:51.046 --> 18:55.616
[SPEAKER_02]: By the time we get to the close there was three hundred people people was dropping out.
18:55.636 --> 18:57.460
[SPEAKER_02]: I mean I think you still deal with it.
18:57.912 --> 19:05.524
[SPEAKER_02]: So, after Pilla 3, after you get your structure down your architecture, you have to think about your sales system.
19:05.544 --> 19:06.966
[SPEAKER_02]: So, that's Pilla number 4.
19:06.986 --> 19:14.337
[SPEAKER_02]: If you're doing code outreach, or hoping people, sliding your DMs, and you don't have a sales system, you have a hope strategy.
19:14.638 --> 19:20.106
[SPEAKER_02]: The real sales system tracks leads,
19:20.086 --> 19:23.553
[SPEAKER_02]: up to them without you having to chase anyone down.
19:23.914 --> 19:26.099
[SPEAKER_02]: That's the sales system that you won't have.
19:26.119 --> 19:29.005
[SPEAKER_02]: All right, and then number five is the CEO operations.
19:29.346 --> 19:32.773
[SPEAKER_02]: This is the unsexy stuff that changes everybody's life.
19:32.793 --> 19:34.637
[SPEAKER_02]: You got to have an email automation system.
19:34.657 --> 19:35.840
[SPEAKER_02]: You got to have CRM.
19:35.860 --> 19:37.784
[SPEAKER_02]: You got to have standard operating procedures.
19:37.804 --> 19:39.748
[SPEAKER_02]: And then you got to have some batch content.
19:39.728 --> 19:49.888
[SPEAKER_02]: You gotta be patching your content, scheduling systems, stuff that makes your business predictable instead of chaotic, because you can't scale chaos, all right, you just really can't.
19:50.229 --> 19:58.345
[SPEAKER_02]: So when all five of these pillars are together, you stop trading time for money and start building the business that works, even when you don't.
19:58.325 --> 20:00.649
[SPEAKER_02]: And that's the difference between a hustler and a CEO.
20:00.749 --> 20:01.350
[SPEAKER_02]: That's the difference.
20:01.691 --> 20:04.576
[SPEAKER_02]: That one thing we got to talk about is point number four.
20:04.917 --> 20:06.479
[SPEAKER_02]: And that's to get most people miss.
20:06.499 --> 20:08.042
[SPEAKER_02]: So you can have the best content in the world.
20:08.383 --> 20:11.248
[SPEAKER_02]: You can have, you can be the hardest worker in your industry.
20:11.568 --> 20:13.752
[SPEAKER_02]: You can even have a great awful.
20:13.732 --> 20:18.056
[SPEAKER_02]: But if you don't have a system that ties it all together, you just guess it.
20:18.076 --> 20:18.977
[SPEAKER_02]: And that's the game.
20:19.337 --> 20:22.720
[SPEAKER_02]: Most entrepreneurs I had collected strategies from Pokemon card.
20:22.740 --> 20:30.007
[SPEAKER_02]: They got a course on Instagram and Webinar about email marketing, a PDF on sales finals, but none of it works together.
20:30.167 --> 20:34.411
[SPEAKER_02]: It's just a bunch of random tactics with no cohesive strategy.
20:34.431 --> 20:35.552
[SPEAKER_02]: And that's why you stuff.
20:35.572 --> 20:39.776
[SPEAKER_02]: Now, the next level CEO system isn't just about learning new tactics.
20:40.056 --> 20:42.338
[SPEAKER_02]: It's about having that roadmap.
20:42.318 --> 20:44.762
[SPEAKER_02]: step by step process that takes you from.
20:44.802 --> 20:51.072
[SPEAKER_02]: I'm grinding and burly survived to having a business that's predictable, profitable, and scalable.
20:51.233 --> 20:53.296
[SPEAKER_02]: Like you gotta be able to be in that situation.
20:54.117 --> 21:00.628
[SPEAKER_02]: All right, and the best part is you don't need a team of TMP or even a 50K ad budget to make it work.
21:00.648 --> 21:07.920
[SPEAKER_02]: You just need the right framework and the willingness to implement, remember I said, knowledge is power, but it doesn't work if you don't implement.
21:09.200 --> 21:09.521
[SPEAKER_02]: All right.
21:09.761 --> 21:10.462
[SPEAKER_02]: So here's what we're at.
21:10.803 --> 21:11.584
[SPEAKER_02]: You've been working hard.
21:11.964 --> 21:12.545
[SPEAKER_02]: You've been showing up.
21:12.565 --> 21:13.807
[SPEAKER_02]: You've been putting in all the reps.
21:14.068 --> 21:23.703
[SPEAKER_02]: But if you still stuck in the same income level, still grinding what I see in results, still feeling like one of the peanuts that's why, why, why, why, why, why, still having panic attacks.
21:23.723 --> 21:25.025
[SPEAKER_02]: It's not because you're not good enough.
21:25.065 --> 21:26.588
[SPEAKER_02]: It's because you're playing the wrong game.
21:26.608 --> 21:28.110
[SPEAKER_02]: You're stuck in hustle a trap.
21:28.130 --> 21:29.773
[SPEAKER_02]: You need to step into the CEO row.
21:31.255 --> 21:35.882
[SPEAKER_02]: and what makes it better is I want to help you with this shift now.
21:36.242 --> 21:38.826
[SPEAKER_02]: I'm going to keep it in a book, but I'm going to give to you is free.
21:39.167 --> 21:42.371
[SPEAKER_02]: The free training to walk through of the next level CEO system.
21:42.712 --> 21:43.373
[SPEAKER_02]: Step by step.
21:43.533 --> 21:44.214
[SPEAKER_02]: Pood.
21:44.234 --> 21:45.216
[SPEAKER_02]: The full framework.
21:45.236 --> 21:48.541
[SPEAKER_02]: How to position yourself build content that converts create alpha ladders.
21:48.881 --> 21:51.525
[SPEAKER_02]: Automate your cell systems and set up your levels, man.
21:51.505 --> 21:54.089
[SPEAKER_02]: set up your CEO level of operations.
21:54.329 --> 21:55.351
[SPEAKER_02]: We can't play around with this.
21:55.731 --> 21:57.394
[SPEAKER_02]: Have you seen the economy lately?
21:57.414 --> 22:04.885
[SPEAKER_02]: People are losing their jobs because they have no system, but you got all of these companies that still need to get those and it's after, right?
22:05.406 --> 22:07.630
[SPEAKER_02]: Gotta be able to position yourself so you can get some of the AMA.
22:07.670 --> 22:12.056
[SPEAKER_02]: You gotta be able to position yourself to help people listen, podcasting is great.
22:12.077 --> 22:12.838
[SPEAKER_02]: It's evergreen.
22:13.058 --> 22:14.981
[SPEAKER_02]: I think everybody needs a podcast.
22:15.001 --> 22:18.947
[SPEAKER_02]: Why is the only free way besides YouTube,
22:18.927 --> 22:20.470
[SPEAKER_02]: that you can get your message out.
22:20.831 --> 22:23.776
[SPEAKER_02]: Without having to pay for it, man, once you record it, upload it.
22:24.177 --> 22:25.460
[SPEAKER_02]: Get out of your SEO done.
22:25.820 --> 22:26.762
[SPEAKER_02]: It's perfect.
22:26.782 --> 22:27.804
[SPEAKER_02]: It's on dice.
22:27.925 --> 22:34.337
[SPEAKER_02]: Not coming down unless you just get your channel destroyed or somebody hacks it or somebody does anything.
22:34.317 --> 22:37.984
[SPEAKER_02]: Now if you ready to stop hustling, like I know you are, here's what you need to do.
22:38.144 --> 22:43.434
[SPEAKER_02]: Grab the next level, CEO kit, excuse me, get free access to the community.
22:43.754 --> 22:46.880
[SPEAKER_02]: Because in that community, you're going to find people that's going to be in there.
22:46.900 --> 22:48.884
[SPEAKER_02]: So we're building all of this right now.
22:49.224 --> 22:52.791
[SPEAKER_02]: You're going to find people in there that's going to help you in some aspect alone.
22:52.811 --> 22:57.760
[SPEAKER_02]: Because listen, I'm a podcast, but I had to find somebody that could help me with email marketing.
22:57.740 --> 23:00.125
[SPEAKER_02]: I had to find somebody that could help me with SEO.
23:00.306 --> 23:03.873
[SPEAKER_02]: Inside of these groups, people help each other.
23:03.893 --> 23:04.875
[SPEAKER_02]: And that's what you have to do.
23:04.896 --> 23:06.339
[SPEAKER_02]: Now I told you, it's completely free.
23:06.699 --> 23:07.441
[SPEAKER_02]: It's completely free.
23:07.822 --> 23:08.964
[SPEAKER_02]: All right, it's completely free.
23:09.085 --> 23:09.987
[SPEAKER_02]: We just want to get you in here.
23:10.107 --> 23:10.949
[SPEAKER_02]: We want to get you over there.
23:10.989 --> 23:12.552
[SPEAKER_02]: We want to get you to build a community.
23:12.572 --> 23:13.574
[SPEAKER_02]: We want you to be successful.
23:14.156 --> 23:14.837
[SPEAKER_02]: All right.
23:14.817 --> 23:19.107
[SPEAKER_02]: Again, if I play in the ring, what we're going to talk about, we're going to implement, and we're going to do this thing right.
23:19.488 --> 23:20.329
[SPEAKER_02]: Okay, you read.
23:20.610 --> 23:30.733
[SPEAKER_02]: So until next time, remember, stop hustling, start building and I always love a lot.
23:40.366 --> 23:43.413
[SPEAKER_01]: Thanks for tuning in to the Solopreneur's Chronicles podcast.
23:44.094 --> 23:49.626
[SPEAKER_01]: I hope today's episode gave you the insights and inspiration you need to take the next step in your business journey.
23:50.348 --> 23:59.488
[SPEAKER_01]: If you enjoy the show, do me a favour, subscribe, leave a review on Apple Podcasts or Spotify and share this episode with a fellow Solopreneur.
23:59.468 --> 24:03.559
[SPEAKER_01]: Your feedback means the world to me and helps us reach more people just like you.
24:04.240 --> 24:09.835
[SPEAKER_01]: Let's thank our producers of the show since Sir and Charlie Strauter, Rea Cash and Theory Porter.
24:10.436 --> 24:18.878
[SPEAKER_01]: So don't forget, for more tips, tools and resources, subscribe to the show, so just keep building, keep growing, and I'll see you next time.
